St. Moritz is one of the most tradition-steeped holiday resorts around. Even its name is protected as a quality brand and all over the world is equated with style, elegance and class.
St. Moritz is not simply a holiday resort. It is the birthplace of winter tourism in the Alps (1864) and has hosted two Winter Olympics. Nevertheless, St. Moritz originally owes its importance to its mineral springs, to which people have been flocking for 3,000 years and which did much to establish the village early on as a summer health resort.
These days, St. Moritz is the world’s top address among all the Alpine holiday destinations. While the summer season is slightly less glamorous, it actually attracts more international visitors than in winter. Here, out-of-the-ordinary leisure and sporting activities, cultural highlights, a wide variety of shopping facilities and world-class events are guaranteed. The resort is also home to exclusive hotels of world repute and excellent restaurants.